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Hometown San Francisco, CA
Genres Synth Pop, Indie Rock
Band Members THE NEW UP is:<br/>ES Pitcher: vocals, guitar<br/>Noah ... » more
Achievements Best-of-20 Best-of-20 Channel-number_1 Best-of-100 Top-10 Top-10 Top-10 » more
Upcoming Shows None
Contact Information:
# Years Experience Performing Live: 4
Market Draw: Home Market: 251-300
Performing Rights Society: ASCAP


The New Up’s music has been described in many ways, but NBC said it best when they called it "A clear standout... [this] San Francisco five-piece specializes in dark, dreamy rock with gorgeous female vocals", or perhaps Flagpole hit it on the head when...








Reached 5th in Best of Rock chart in 2014. In the top 20 for 13 weeks.
Reached 19th in Best of Rock chart in 2014. In the top 20 for 1 week.
July 2009 MTV VMA Best Breakout Bay Area

CD Review/Broken Machine by
Veering towards the new wave side of rock, San Francisco’s The New Up (as in “down is the new up”) has further spit-shined its sound with third release, Broken Machine. Jaimeson Durr, who helmed...

CD Review/Broken Machine by
[title track] 'Broken Machine' is set against a heavy bass line, a flurry of distorted guitars, and an occasional sprinkling of keys, with ES Pitcher's sultry vocals enhancing the sensuous display...

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