On July 4th weekend 2008, ROTHBURY emerges as a new American celebration. For this next generation of the rock and roll music festival, ROTHBURY sets forth as a huge party with a purpose. Hosted at the one-of-a-kind Double JJ Ranch in Rothbury, Michigan, the unique festival site offers trails, forests, fields, lakes and beach fronts, and even on-site lodging, bars and eateries. The four day, environmentally sustainable music and camping festival promises to be an inspiring cultural assembly; one where music fans, artists and progressive thinkers gather to celebrate much more than music.

ROTHBURY is committed to harnessing the spirit of the music festival community into a durable social movement. ROTHBURY is created by people who are passionate about music, and about live music in particular. We are captivated by the unique experience that a perfect live musical moment offers; when we transcend beyond individuals and into a collective. It's a connectedness that invited palpable inspiration and a real opportunity to create lasting change. This is the ROTHBURY mission.