“MAKE IT OR TAKE IT” IS DA MANTRA
Raww Reef is one of the hottest up and coming West Coast artists in the rap game period. His diversity and versatility is unparalleled in era of hip hop, where everyone bites off of each other. From his own personal life, to street life to club life he exudes a confidence and knowledge that reminds you of another rapper born in December (Jay-Z).
His thought provoking yet creative lyricism proves that you can’t place him in one category of music. Along with his street but conscious outlook on the world, Reef keeps listeners tuned in wondering what he will say next.
Born to a single comedian mother and gang banger father, he was always caught between two parallels, the reality of the streets and privilege of being around celebrities and seeing that it’s possible to make it happen and be something. Raised in Inglewood, CA, he became a product of his environment, encountering all aspects of living the street life. With everyone encouraging him to rap and stay out of the life, he decided to take the music thing seriously.
When a chance opportunity at fifteen to get signed to Bad Boys records fell through, he realized he had a talent that should not be wasted. From that point on Reef has been perfecting his style of West Coast story telling mixed with East Coast lyricism and a hint of Dirty South swag to make a complete artist. He has performed at different venues form Los Angeles to Dallas, TX.
At seventeen, Raww Reef caught a case right around the time his mother had moved to Dallas. Upon his release he was instructed to move to Texas. Being in the South gave him a whole new perspective on how his music should be created and delivered to the public. Now he is one of the most versatile artists, not just from the West Coast, but period.
Raww Reef is currently working on two mix tapes, one for the South called Street Klassics- from Da West 2 Da South, and a Westside mix tape called Da Raww And Only Vol. 1. He feels these mix tapes are almost like albums and will definitely generate a buzz throughout the county about this new phenomenon called Raww Reef.
Reef also has his own squad, which will eventually become a record label called G.R.E.E.N T.E.A.M. The name is an acronym which stands for Generation Riches Everyday Every Night To Eventually Attain Millions. It’s more of a platform for Raww Reef and other artists more than it’s a group type situation. He plans on taking his self and these artists to the next level.
So when you think of the word Raw; what does it mean to you? Well to Reef it means being honest and upfront about who you are and what you been through. Being yourself all the time even when you think it might hurt your image. What you see is what you get. So you see a hot artist, with a lot of potential; but when u listen to the music you determine what you get.