A Question from Ronquaise in Atlanta Hi John,
I would like to say thank you so much for all of your help. You have really answered allot of my questions just reading and studying your site. I do have a question, I am a solo artist pop/ R&B I want to know if I should try and put together a backing band or just get backing vocals and dancers? I know it would be easy to travel and allot cheaper, but would I be taken seriously using backing tracks even with dancers and backing vocals. I am new, and I hope to release my Self released album next spring. I don’t want to start out wrong starting out. What happens when it’s not a band but just a solo artist? Please tell me what you think
Thanks
Ron
What Would John Doe Do?
Hey Ron, Regardless of how you present yr songs or what style the performance takes; getting music to the people is most important thing. If you can’t afford something, don’t go into debt at the start of a project. Though my field isn’t R&B, I’m sure that now-a-days many artists w/ complex backing tracks use pre-record. Are you sure that you need dancers? If the audience in the clubs where yr performing expect that, then bring them. Have faith in the material & make every effort to get to the audience that will understand yr style of music. Stripped down versions of good songs can be very compelling but you don’t want to waste time at singer songwriter clubs if yr record is very slick & produced. Try to find yr gut feelings & trust them. I hope this helps, best of luck & as always, thanks for writing. yrs, JD
If you have questions for John Doe about music, the music business or life feel free to email them to wwjdd@knowthemusicbiz.com. For more information on John Doe check out theejohndoe.com or YepRoc.com .
Chuck Prophet made his bones with influential LA Paisley Underground’ers Green on Red and now enjoys a successful solo career as a songwriter, guitarist and sought-after producer. Chuck will release his new album ¡Let Freedom Ring! on October 27, 2009 via Yep Roc Records.
I wished I’d have guzzled lots less alcohol and fucked lots more. I sort of wish I hadn’t bitch-slapped a promoter who cheated me. But what good would the crystal ball have done? The journey is the destination as they say.
Try not to take yourself too seriously. Try not to be terribly precious — but it doesn’t hurt to be obsessive and dogged. To have some inner drive to get it right.
“Take the time to get things right.” Ike Turner taught me that.
I was always a big Ike Turner fan. Especially his obscure solo records from the 70’s. In 1990, I saw an Ike Turner Soul Revue gig in San Francisco at the Last Day Saloon. There couldn’t have been more than 20 people there. It was gloriously unorganized. Ike and his band played Proud Mary like five times and then left the stage. Ike came out for the encore by himself and sang Alice Cooper’s Only Women Bleed at the Fender Rhodes. It was perverse, but oddly moving.
Odd. Moving. Cool.
We chatted him up, told him we were fans, musicians ourselves. Ike autographed a record for my friend Stephen Yerkey; he wrote: “Dear Steve, Always take the time to get the right people. Comeback next time, it will be much better. Sincerely, Ike.”
Seriously, it’s hard to say what I wished I’d known then… One thing that occurs to me is that I feel sorry for kids today with crappy MP3’s. When I was a kid I really had to seek things out. I had to seek out the music and find a culture weird enough for me to identify with. And most of that came from listening to records. It really opened up my world. And the literature and films and all that came with it…
It was the records that pointed me in those directions. From the Clash through The Sugarhill Gang, to Joe Ely to Townes. From Ry Cooder to Wim Winders through the German Expressionist filmmakers… and Dylan to Woody Guthrie, to the Stones and Robert Johnson… Petty to JJ Cale, and on and on through world history.
I come from a fairly conservative, non-musical family. I begged for guitar lessons, got golf lessons instead. I just don’t think there’s much of anything dangerous about dropping out and joining a band these days. But if it’s fun, then I suppose it’s as relevant as ever.
What to look for / watch out for in managers, attorneys, band members
You mean like, ask for five references and call the last one first? Heck, I don’t know anything. You can hire lawyers and managers and all manner of sleazy ten per-centers/experts to help you navigate these decisions, but ultimately nobody else knows anything either. And even the ones that do are full of BS one third of the time.
It’s true. Better yet, maybe just find someone you trust. If you have someone who’s a true believer in your corner, that’s worth more than an army of so-called experts. You have to have blind belief in what you’re doing. Making a decent record is a lot like coaching high school football. You’ve got to be smart enough to do it and dumb enough to think it matters. It does matter. And it’s the music that fuels the business, if there’s any business at all to be had.
As daft as that sounds, I really believe it’s true. Try not to be an asshole. But it doesn’t hurt to have an asshole friend or two who’s willing to shake things up for you. When people around me begin a statement or request or whatever with “In the future,” my guts churn. I guess the best advice I can give is to listen to from within. Shit, that’s what the Quakers do and they won the Nobel Peace Prize. If it doesn’t feel right, it’s probably not.
No man is an eyelid, and as much as everyone would like to cut out the middle man, there’s nothing like the power of a gang; in guys that have your back. So surround yourself with cool people. There’s the writing, and the recording and the live show to think about. Fact is, you’ll end up getting in bed with some good people and you’ll ending up getting in bed with some people you’ll come to find you don’t want to wake up next to. And really, it’s hard to tell until you’re in the heat of battle who’s got your back and who doesn’t. So, in order to get your music out there, just fucking do it.
I’ve done both, woken up in both of those beds. But ultimately it’s about the music. Every great musician has some bad decisions in his past. Don’t get too tangled up in the business side of things. Who wants to be in a band to listen to a cash register? Wait: don’t answer that one.
You need much more than a good lawyer. You’ll need luck. You’ll need lightning. Then you can pay a lawyer to give you his opinion if it makes you feel better. If you can stay awake.
Just pay attention to the lightning.
And listen for the thunder.
The advantages or negative impact of technology on the business MP3’s are crappy sounding. That’s a fact. Vinyl has always sounded better. But I try not to get too hung up on how the music is delivered into my psyche. It’s easy to forget that it’s all about the song, the mystery, the magic in the grooves. That X factor that makes you return to a record and not just put it up on the shelf after one listen.
That’s the dope that you want. It’s the dope that’s important. It’s not the needle. If you got to have it, you just got to have it. On cassette, vinyl, CD or whatever. If you need to hear Dusty Springfield singing The Look of Love ,you’ll seek it out.
And it’ll echo forever.
Advice you would give your favorite independent artist or band
“Don’t eat the brown acid” was the lesson from Woodstock, right?
It helps to be a fan. Learn other songs. Learn them, then unlearn them. Substitute your own life, your own absurd observations, your own point of view or lunacy into the frame.
Everyone needs to work to get by. Try to get a job where you have some isolation to think. The best job I ever had was parking cars. I once had a job parking cars at KMEL radio station in San Francisco, “America’s Most Hip Hop” radio station. After I’d climb in behind the wheel, out of boredom more than anything else, I’d routinely root around the cars’ contents. Don’t know what I was looking for. I swear I never took anything more than an Altoid mint (or two). But I loved that job, it afforded me: I had a lot of time to think about songs and scheming and plotting new records. It was actually a very happy time for me. And the structure was healthy. Or so I think.
Step away from the computer. If you’re to inspire people, you’ll need inspiration. Inspiration is in everything, in everyone. Take the time out to visit the odd Hunting Lodge. The more taxidermied animals on the walls, the better. Also, find a guitar that stays in tune. If you can’t, find a guitar you love and play it every day. You’ll get to know it. And you’ll get it to behave and do things for you after a while. Get intimate with its personality.
I still play the same 1984 Fender Squire Telecaster that Green On Red bought me when I joined them. Yeah, yeah, yeah: I know there’s some kind of irrational attachment going on. I own others, but I’ve never played any other guitar than the Squire on a gig. Not sure why, maybe because it knows all the songs and I don’t. Like Excalibur’s Sword, it gives me power; or like that lucky pen — when I play it everything just flows through me. If just everybody had one of these things, I’d probably still be folding underwear at Nordstrom’s.
But really, I can’t stress this enough: Seek out your own culture and your own music.
Seek things out.
Once, in a studio in Scottsdale, I ran into Lee Hazlewood. He was working in an adjacent room producing demos for a local New Country singer and he’d assembled a group of housewife vocalists out of the union book to sing a background part imitating a train whistle (“Whoo whoo”). One woman turned to me and asked, “Is this some kind of joke?”
“Is this guy for real?”
Yeah, he was. Lee seemed to enjoy holding court for us, he gushed enthusiastically over Bobby McFerrin’s Don’t Worry, Be Happy (a big hit at the time) and told us, “Gram Parsons would have shot watermelon seeds if he thought it’d get him high.”
Years later, Nancy and Lee did a reunion tour and Lee refused to give any interviews. But man, he spilled it that day around the water cooler. I still have the business card he gave me in the top drawer of my desk.
I’m a fan first. For me, every time I make a new record, it’s the same process. I assemble of group of talented, intense, difficult people. Many of whom I’ve work with before and a few I’ll probably never work with again. And pray we can capture lightening bugs in the rain.
Hope the gods smile down on us. Cause you need all the help you can get.
Never quit being a fan. I don’t really have any advice for my favorite artists. They’re more like teachers to me. And never quit learning even if you have to unlearn everything first.
The value of music and musicians
Oscar Wilde wrote “All art is useless.” And Oscar Wilde was a fine artist. It’s okay to believe both. Music’s art. After all, Andy Warhol said this, “You’re getting people to spend money on something they don’t need.” Think about that. You’ll need a little hustler in you.
I mean, if you can entertain yourself then there’s value. And if you’re having fun doing it, that’s something too. I’m not totally behind the everything-should-be-free theory. I mean, if I really wanted to put that to the test I’d move into Chris Anderson’s house. There’s really no value. There’s a point between every other point, isn’t that what they teach you in school? Infinite. But does that mean you can’t walk home from school?
I know that in recent years there’s been an increase in well-adjusted musicians out there. Fuck, even I might have become one of them. But I’m not sure that returning every e-mail or MySpace message makes anyone more interesting. And as much as I love the freedom the internet provides, I do miss mono-analog-vinyl culture. I like it when records bring people together. And I do agree with Robert Christgau when he says that people generally do a better job if they’re getting paid. These days, I see journalism really taking a rabbit punch and that’s sad.
I never really thought of music as a vocation. In fact, I don’t have a job. I’m not sure I’m actually making a living. So what do I know?
Just listen to what your guitar is telling you. Unlearn your songs. Then learn them again.
And watch for the lightning. It’ll come.
Come back next time, it’ll be much better. Sincerely, Chuck.
Chuck Prophet Autumn 2009, on the road Somewhere in England
Yesterday I was at The Baltimore Music Conference and met Keith Center from a DC based folk-core band called The Dreamscape Project….Sometimes bands that aren’t obviously, rabidly perusing POP success really fail at the merchandising side of things. These guys don’t so I wanted to blog about them and remember their great ideas……
1. Three weeks before a show they send out a handful of postcards to their fans as a reminder and as a call to arms to hand out a few (more about this in a minute.) 2. Instead of a merch booth each member of the band is equipped with a shoulder bag packed with a few of each item they have for sale and is charged with the responsibility of mingling and selling. (more about this in a minute too) 3. There is no 3.
A couple of tweaks from me…. I’d try one time to send out VIP passes or a free live cd to the fans three weeks before a show. I was concerned that a handful of postcards sent to a fan is like sending them a work order, “please distribute these to people at the mall.” But, shit, it’s still GOOD!
My only other tweak (and now I have tweaked both of these great ideas) would be IN ADDITION to having the roaming band-member-merchandise-assault-squad – set up a merch booth. People like me need to know where the table with the merch is because that’s where the merch is. I might not get to wandering around to find the merchandis-ettes. I might grab someone and go, “hold on Betty! There’s no fucking merch at all – we’re leaving!” Plus, not everyone wants to deal face to face with a sweaty band member…….people are shy, people are timid.
I hope that I haven’t now turned this around into a ‘here’s my twenty problems with The Dreamscape Project" because I really liked their out of the box, different thinking. I’m just a hole poker ain’t I? Send me your ideas so that I can blog about them. Then, everyone can use them and you’ll have to come up with more good ones – that’s the fuel that burns the fire and keeps us all warm.
PLR MarteeeeeeeeeN On the road, loading video and typing in the passenger seat Come to a T:S event. Full schedule here: http://www.eventbrite.com/org/125477235?s=1
Martin Atkins has a 30 year career in the music business that includes touring with the bands Public Image Limited, Killing Joke, Ministry, Nine Inch Nails and Pigface, owning an independent record label celebrating its 20th anniversary with over 350 releases, and is an instructor at Columbia College Chicago teaching The Business of Touring, Applied Marketing, and Indie Label Management. He is also the author of the book Tour:Smart.
A Question from Chris in Chicago
Mr. Doe,
My bandmates and I are struggling to decide if we should replace our bass player and would like to get your opinion on our situation. I was recently approached by a well known and very talented bass player in our area who expressed interest in playing with us “if we ever had an opening”. Our existing bass player is a capable player and good guy but clearly doesn’t have the chops, experience or contacts of the other interested player.
It seems like it would be a good business move to bring the more experienced player in but it seems pretty cold hearted to throw the existing guy out. So…what’s your take on improving the band’s overall chances of quitting our day jobs vs. destroying a personal relationship with an existing band member and friend? This is tough. We would love to hear your thoughts.
Thanks, Chris
What Would John Doe Do?
Hey Chris, Yr right, this is the toughest of decisions but it doesn’t have to be “cold-hearted”. First you must be as sure as possible that yr current bass player, even though he’s not the greatest player, isn’t key to yr sound. The most common mistake producers make is to replace the drummer during recording. Then they wonder why the “spark” or uniqueness has gone out of the band’s sound. Next, be sure that you like to hang w/ yr perspective replacement, since “hangability” is probably much more important than contacts (likely won’t mean very much) & “chops”. Then, ask yrself how enthusiastic are either of the bassists? Especially in the beginning, drive & a positive outlook can make a huge difference in the life or soul of a band. Finally, if you do decide to replace the old w/ the new, do it in a kind, diplomatic way. no reason to be a jerk & create hard feelings. hope this helps & as always, thanks for writing. yrs, JD
If you have questions for John Doe about music, the music business or life feel free to email them to wwjdd@knowthemusicbiz.com.
For more information on John Doe check out theejohndoe.com or YepRoc.com.
The goal of the Indie Artist X Project is to develop a basic, actionable music marketing plan designed around simple strategy, prioritization of tactics, easy to use tools, and a reasonable budget that can be implemented by any artist who has the inclination to follow it. About.com Music Careers, Artists House Music, Hypebot, KnowTheMusicBiz.com, MusicianWages.com and Revolution Number 3 have banded together to create this community based music marketing plan. We will be working with one anonymous artist to design and implement this music marketing plan then track and report the actual results over a four month period. To keep up with the latest news on the IAXP follow the project on Twitter and Facebook.
Below are the Indie Artist X Project statistics for the month of September:
August Stats:
Band Metrics Score: 241 / Silver Website Unique Visitors: 979 Website Total Visitors: 1187 Website Sales – CD’s: $0.00 Website Sales – MP3’s: $14.99 Website Sales – Merch: $0.00 Fan List: 774 Live Show Attendance: 215 Live Show Net Sales: $850.00 Live Show CD Sales: $240.00 Live Show Merch Sales: $320.00 Distribution Sales: $1,340.61 Licensing Royalties: $0.00 BMI Royalties: $305.56 Soundexchange Royalties: $0.00 MySpace Royalties: $0.00
Some notes about September’s IXAP reporting: • Indie Artist X spent much of September in the recording studio so they weren’t able to play many live shows. The new songs sound great but the lack of live shows this month definitely impacted the growth of the fan list, live show revenue and direct-to-fan sales of CD’s and merchandise.
• BMI pays! Indie Artist X received a PRO Royalty check in September from BMI for $305.56. Finding an unexpected check in the mailbox is always a nice surprise.
• Despite regular IAX plays and streams on Pandora, Last.fm, MySpace, iLike and Imeem there are still no royalties reported or paid from Soundexchange.
• The indie label that released IAX’s last two records only pays / reports periodically. In September IAX received a check for $1,340.61 for year to date royalties. Distribution is handled through InGrooves.
• Band Metrics measures activity across several web properties where IAX maintains a presence including iLike, Last.fm, MySpace, Twitter and YouTube. Band Metrics also measures terrestrial radio play but hasn’t picked up any spins to date for IAX. The Band Metrics score for September moved to 241 from 233 in August.
• Direct CD and Merch sales for August were $0.00. The website ecommerce store is not yet set up for CD and merchandise sales since IAX is still waiting on the artwork files from the indie label that released the last two records.