About KnowTheMusicBiz
KnowTheMuiscBiz.com is an online community and resource center for emerging artists and musicians.
Our goal is to help independent musicians navigate the rapidly changing industry and technology options available to build a sustainable career.
Our goal is to help independent musicians navigate the rapidly changing industry and technology options available to build a sustainable career.
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What Every Musician Should Know about Digital Distribution Part IV
Things get a little tricky from here, because marketing and promotion needs context: what’s right for one person could be very wrong for another, at any price. Everyone has a different idea of “success,” so what is “success” to you? Do you want to:
• fill the local bar every third weekend with forty or fifty happy drinkers, sprinkled with a few die-hard fans?
• fill a football stadium and tour the world on a private jet?
• remain perpetually “alternative,” always outside the mainstream, attracting fans that despise Top 40?
• record and sell your church choir’s concerts only to the congregation?
• see your music up in the biggest, most powerful music store of any kind in the world (iTunes), and don’t care if anyone listens or buys?
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