Alex Ritchie has been identified by the Grammys as part of the next generation of music industry leaders. Chosen as part of the LA Chapter’s esteemed Grammy NEXT class, this artist, songwriter, producer and music entrepreneur is well on her way to success as a multi-faceted creative in entertainment. Ritchie has worked with the likes of Ziggy Marley, super producer and Interim Grammys CEO, Harvey Mason Jr., as well as a number of other Grammy-winning and Grammy-nominated talents. She ...
Alex Ritchie has been identified by the Grammys as part of the next generation of music industry leaders. Chosen as part of the LA Chapter’s esteemed Grammy NEXT class, this artist, songwriter, producer and music entrepreneur is well on her way to success as a multi-faceted creative in entertainment. Ritchie has worked with the likes of Ziggy Marley, super producer and Interim Grammys CEO, Harvey Mason Jr., as well as a number of other Grammy-winning and Grammy-nominated talents. She released her 404 EP last year and just recently dropped her new single, “Isn’t You,” co-written by Grammy-nominated songwriter and artist, Gizzle. “Isn’t You” debuted on Apple Music’s “New In Pop” Editorial Playlist.
In addition, Ritchie is a brand ambassador for Fender guitars, Rastaclat, G7th Capos, and ZR Acoustics. She teamed up with Rastaclat and the It Gets Better Project for her “Isn’t You” single release in honor of PRIDE Month, and was also featured in the Grammy’s first ever LGBTQ+ National PRIDE Event, “Stay In, Come Out, Let’s Talk,” alongside LeAnn Rimes, Troye Sivan, and others. She is a proud member of the Asian American girl club and is excited to be part of the new wave of Asian representation in American entertainment. Having been named one of the "Future Power Players" in the music industry by the Recording Academy, she is ready for takeoff.
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