“Super Ultra Mega Cool” sending out the Tru Connection message

Los Angeles, CA – Hip-hop act Tru Connection is sure listeners will think the group’s new single “Super Ultra Mega Cool” is also a description of the band. “Super Ultra Mega Cool” is the new single from the band’s forthcoming album: “The Classic.” Tru Connection utilizes unique and eclectic sampling, smart beat structures, versatility, lyrical sharpness and vocals that are assertive and potent without being over-the-top or excessively aggressive, as with some in the hip-hop genre today.

“Super Ultra Mega Cool” is a prime introduction to Tru Connection’s sound as well as a reflection of the band’s penchant for pushing the envelope. It’s full of energy and grace and the kind of unstoppable lyrics you’d expect from hip-hop innovators. The melodies and grooves lock together to blast out incredible hooks and riveting textures.

“The name of this single is significant of our willingness to think outside the box and to create a track that is completely unique and different,” says Tru Connection. “This track is a showcase of our lyrical ability and we wanted to make an up-tempo song that people could vibe to but at the same time engage themselves in a lyrical phenomenon that really shows off the skills of each artist on the mic.”

Tru Connection came into being when Malachi “Kai” Mustafa and Bruce “Jaka” Moseley put their powers together in 2005. Both rappers hail from Columbus, Ohio, and put their all into their music. Mixtapes such as “Rude Awakening,” “Final Introduction” and Rapidfire” have already earned the band kudos and fan loyalty. Kai has earned a reputation for his thoughtful intelligence and self-assured performance style and listeners have taken note of Jaka for his forward-thinking, focused delivery. Together with genius writer/producer Phil Cook, these hip-hop artists are busy reshaping the genre their way.

The name of Tru Connection’s soon-to-be-released CD points to the group’s aspirations. These self-confident rappers see no ceiling over their heads and are aiming high. “The title is appropriate because we feel that the pinnacle status that an album or track can achieve is ‘classic’, explains Tru Connection.

The Classic is slated for a late summer/early fall release. The album’s lead single is a declaration of intent, as is the album’s moniker. “Super Ultra Mega Cool” is intended to be a song that exists in both worlds – at once intelligent and possessing commercial appeal. Tru Connection is out to write and record songs that make listeners want to think and move their bodies at the same time.

For this act, experimentation is the name of the game. Tru Connection is always endeavoring to “expand our horizons and try new things as artists.” “The Classic” is a product of that desire. Tru Connection is currently working with A&R Select, the world’s leading independent artist development firm, based out of Los Angeles, CA.

*Visit Tru Connection's myspace page at: Myspace.com/TC614