YOUNG RICH R&B PRINCE

There are entertainers who sing for their people and then there are singers who speak for their generation. Stevie spoke for hearts and souls; Marvin crooned for his country; Fela sent the rhythm of Africa abroad; Curtis gave the ghetto a voice. Artists come a dime a dozen, but a spokesman for the masses who's been bestowed with a voice from the heavens, once every generation. With Songbook/Atlantic Records R&B blessing Young Rich, the first generation to come of age in the 21st century has one they can claim as their own.

The anointment of the Petersburgh, Virginia inspiration will be solidified with his second collection, the emotional joyride entitled “Let's Be Lovers.” Spanning a sonic spectrum, the album bathes in waves of chord colors (reminiscent of Jodeci's “DIARY OF A MAD BAND”), with Young Rich pen painting so vividly it could pass for a crayon. Much of this lush production comes courtesy of some of the best producers in the business. To note a few: Da king, Emu,Lewis, and B.Al, who signed Young Rich to his Exclusive Sound Entertainment imprint in 2007 and produced some of the best music “I GOTTA MAKE IT.”

However, while the score for “Young Rich” is fittingly grandiose, the source of its strength is its author. Young Rich Songz's vocals have never been more mint. The innovation and lyricism displayed on his sophomore effort belies his 18 years of age. "I'm just taking my music to another level," he offers with an 'I'm just doing my job' tone. "I'm challenging myself vocally, and as a songwriter and an arranger, I’m trying to become an all-around artist."

The evolution can be witnessed firsthand on the lead single, "Let's Be Lovers." Over the heart- pumping drum track and brain-twisting futuristic sounds of Da king . He opens with a riptide rap verse that could put many an MC to shame, then teams with the album's A&R director, B.Al, to express his need for that special lady. "My Let's Be Lovers is just a strong woman," says Young Rich. "The modern day woman is independent, doing her own thing, not depending on a man for anything. So the whole basis is if you're invincible, let me see."

"The boy is a star," S. Coleman of Young Rich. "Many times he'll go in [the studio], write a record and record himself. He doesn't wait for an engineer or anything. His work ethic is crazy and then there’s the feeling he puts behind his singing… it's just rare to work with an artist that can do it all."

One thing that Young Rich does better than any young R&B artist today is to create songs that resonate with fans regardless of gender, race, age, or residency. His music soars above categorization. You'll be hard-pressed to find many who can't relate to the gorgeous "Last Time." With production by R&B sure-shot Emu and Da King , Young Rich documents the challenges of monogamy and the complexities of infidelity in one final episode with his female on the side. The song is beautiful. It's ugly. It's common. It's special. It's human.

While Young Rich has a gift to express the thoughts and experiences of most, he basks in the opportunity to speak for the fellas. There hasn't been a song since Usher's stratospheric single "Burn" that has given the world a clearer inside view of the male mind than Young Rich "Store Run."
From a top Da king and Emu instrument cornucopia, Young Rich tells the tale of a sex-capade that almost took an irresponsible turn until he came to his senses and raced to the store for prophylactics. It's a story for the guys and a message for the world.

The creativity on his songs doesn't end until the last track does. "Stereo" is a perfect example. It speaks directly to the tech-age of today. "Imagine Young Rich Let's Be Lovers and the girl's just sitting there listening to it," explains the track's producer, Emu. "Young Rich starts singing to her and the speaker moves as if it's his mouth." Young Rich seduces: Turn me up don't turn me down/Promise that you'll love it/Now put your hands on the radio/Don't be afraid to touch it/Imagine I was there (baby) pullin' on your hair. Even cyber-fantasies get fulfilled.

It's simple. Young Rich is at his best because for the first time we receive him in his entirety, as he makes a major leap forward from his debut. “I used ‘I GOTTA MAKE IT’ as a staircase to achieve,” he says. In the wake of the release of his first album, Young Rich found himself reaching into the mainstream at the same time that the underground was feasting on his mixtape releases. And Warner Music Group Executive Vice President Kevin Liles took notice. "On the new project, Kevin came in and he really got who I am as an artist," tells Young Rich. "Kevin always said 'I don't see "I Gotta Go" in the clubs. I see "I Gotta Go" on stage and then I see this guy in the clubs, poppin' bottles and throwing money. It's not matching.’ So he said the image is gonna match the songs this time."

The result is a gift for all. Everyone's a winner. The world will be able to enjoy the complete experience of Young Rich the future of R&B. "This album, though he's a little older from the first album, is who he is," states Taylor. "He's soulful. He's street. He's hip-hop. He's sexual. He's diverse."

So Young Rich reign begins. The people of today are ready for their representation (over 400,000 of them are his Myspace friends!). They've actually been ready since day one. Just like Young Rich speaks up for them, they've reciprocated. "Before my first album came out, the fans on my website were calling the release date, "Young Rich Day." So I decided this time it's gonna be “Young Rich DAY” for real. The first album was an introduction and this is the arrival."