"Hey, the cavalry is on the way, screaming to a punk rock tape, so come on, come on." From the first line of their self-titled six-song debut, The Brand takes the love-song genre to new levels of desperation. It's rock 'n' roll teen drama, with exuberance that sometimes strays into psychotic wooing. Think of flicks like Valley Girls, Sixteen Candles, and Rock 'n' Roll High School and you've got the brand, a lively mix of Weezer and punk rock, with a pinch of The Beatles. -Rene Alvarez, Street Magazine