As a DIY artist, it’s important that you treat your music business like just that, a business. When it comes to marketing your “business,” you need to be constantly collecting data to adjust and improve your strategies. One of the best ways to do this is through using Website Analytics.
For those who aren’t as familiar, Website Analytics such as Google Analytics, allows you to track tons of data about the users who arrive and participate on your web site.
This tool gives you the ability to not only see where the traffic is coming from, but it tells you how long the user has stayed on your web site, what pages they visited and the page where you’re losing the majority of your visitors.
As a musician, one of the ways you should be using analytics is to tell how much traffic you’re generating from your social media sites. You probably are generating new visitors from one site over another and you don’t even know it! This is important information as you can adjust your marketing efforts accordingly, spending more time engaging with your fans on the high traffic sending sites, and thinking of new strategies for some of your slower sending social media. Knowing where your efforts are paying off the most is really a valuable piece of information.
With analytics, you have the ability to find what key words people are using to find you on search engines such as Google, Yahoo, Bing, etc. You can then optimize your content accordingly based on this information. Ensuring that people are able to quickly find you via search engines is essential to your career. When a fan hears about you, they often use a search engine to find more information. Using Google Analytics to track your keywords and incoming traffic will help you keep closer tabs on your search engine optimization efforts.
The great news about this tool is that the service is free! So, what are you waiting for? Set your analytics up soon and start tracking that data!