Last year, OurStage’s own Shorelines End buckled down to record, tour and promote new material. Luckily, their efforts payed off . In December of 2009, the band became the Season 1 winners of The Next American Star Competition , a reality series where the Top 100 unsigned Young Adult Rock bands from across the nation compete for the title and a $50,000 cash prize.
Today, we are thrilled and proud to announce that this very talented OurStage band has officially signed with Island/Def Jam/Mercury Records, a division of Universal Music Group. We caught up with bass player Justin Burns to ask him all about the band’s whirlwind year and the trials and tribulations associated with signing to a major label (as well as what goes into that killer hair).
OS: So first off, congratulations on getting signed. What a dream come true! It seems this last year has been a whirlwind for you guys. Have you had time to catch you breath?
JB: Thank You! Yes, it has definitely been crazy busy the past year, but in a good way. After working our fingers to the bone promoting Shorelines End, touring, recording new songs, combined with all the personal sacrifices that it takes for a band to succeed, we are finally having our “day in the sun.” We recently signed a major label deal with Mercury Records/ Island Def Jam and we couldn’t be more excited!
OS: Between OurStage and The Next American Star Competition, you’re no strangers to being pitted against other artists and voted on. You’ve obviously had major success with the process. How do you keep your fans engaged and coming back?
JB: Both OurStage and TNAS have been very beneficial in not only creating a platform to be exposed to more fans, but also helped raise some much needed extra funds in the early stages of the band. OurStage was helpful by creating a “banner campaign,” which raised several thousand dollars. It was a great concept, where fans would register on OurStage.com via a banner we posted on our social networking sites, asking fans to register on OurStage and they would get a free song download by SLE. In return, OurStage paid the band $2 per registered fan, can’t beat that! We kept fans engaged by offering free goodies and basically bombarding them with email blasts, bulletins, etc.
Continue Reading About Shorelines End