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Tag: "techcrunch"

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MySpace Clears Out Office Space

It’s no secret that MySpace, a News Corp.-owned social media Web site, has been struggling in recent years.  According to Hypebot, 54 percent of US internet users were on Facebook, while only 27 percent used MySpace as of December 2009. That being said, MySpace let about half of its US workforce go last Tuesday— roughly 500 employees. There is speculation that News Corp. is trimming down MySpace to make a more palatable deal should they choose to sell. According to Business Insider, Yahoo in particular may be interested in purchasing the company.

(TechCrunch.com)

This is not the first time that MySpace has suffered major restructuring. Owen Van Natta, ex-CEO of the social media giant, cut nearly 30 percent of its employees in July of 2009. He, too, was replaced  the following February. Despite the rumors that suggest News Corp. is packaging MySpace to be sold, MySpace officials had no comment on the subject. However, CEO Mike Jones did say “Today’s tough but necessary changes were taken in order to provide the company with a clear path for sustained growth and profitability” in a statement last Tuesday.

The layoffs were spread out evenly throughout the company, says TechDay, except for the massive reduction in international employees. Jones maintains that despite the smaller audience for the site, their new strategy is based around more effective advertising. “The new organizational structure will enable us to move more nimbly, develop products more quickly, and attain more flexibility on the financial side,” Jones said. “We are also committed to rebuilding the company with an entrepreneurial culture and an emphasis on technical innovation.”

So how will this affect musicians on MySpace? Hard to say. With half of MySpace’s staff gone, users may expect a decrease in customer service and tech support. While Jones claims a more nimble organizational structure, they’re still operating with half of the manpower that they had just a week ago. It seems unrealistic to expect the same level of support during this transitional phase for MySpace. On the other hand, if Jones follows through with his promise for a focus on an entrepreneurial culture and technical innovation, then this massive layoff may provide MySpace with the cash it needs to make some significant changes.

MySpace has dominated the social media music scene in recent years and has launched the careers of more than a few musicians, but Facebook, YouTube and other similar sites have been positioning themselves for a music coup d’état should MySpace falter. MySpace knows the importance of their musicians, however, and doesn’t plan on relinquishing control just yet. “We will continue to be absolutely committed to supporting musicians and will continue to create new tools and opportunities for them to build their fanbase and manage their communications,” the senior vice president corporate communications told The Music Network. MySpace is in the hot seat, and the coming months will reveal how well they can adapt in order to survive.

Wanna free new iPod? Start Sorting!

Picture via Engadget.

Tech fiends and music fanatics blogged with frenzy today as Steve Jobs announced the latest line of Apple products, including new iPods.  Well, OurStage is giving you a chance to win any of the new apple products (up to $300(!) in value), and all you have to do is to try our fun new method of judging music called Sort 4!

As many of you know, for the past year, there’s only been one way to judge songs on OurStage:  Listen to two songs and say which one you like better.

But now, the geniuses in OurStage enginineering have come up with a new and improved way to judge:  Listen to four songs and sort them from best to worst.  It’s called Sort 4, and it looks somethin’ like this:

In addition to a free new iPod, the winner will also take home a free pair of MyVu glasses so they can watch movies on their face!   Here are the two ways you can win:

1)  Judge 10 times using the Sort 4 method and you’re automatically entered.  One winner will be chosen at random at the end of the month to win an iPod and MyVu glasses.

or

2) Be the one person who judges the more than anyone else using the Sort 4 method.

Ok kids.  You know the rules.  Go get ‘em!

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