If only American Idol would take a cue from their own background music… Recent seasons of the hit game show and now cultural institution have THRICE featured our friends Bronze Radio Return, most recently on last week’s episode. The band have been a song placement machine lately, providing the soundtrack for a recent PGA ad on ESPN, in addition to spots for Nissan, on HBO, and on several prime-time network shows.
But their broadcast near-ubiquity is not the reason we love them so. It is of course because of the music – a positively ideal blend of classic roots music and modern rock. The key to making this formula work, as Bronze Radio Return does, is authenticity. Their sound and songs possess the burned-in feel of music unburdened by time. As individual musicians and as a functioning unit, they are apparent naturals. All reasons why we have selected them as this week’s OurStage Pro Artist of the Week.
We’ve been fans of the band for a long time, and are lucky to have caught them live several times, including a performance at last year’s South by Southwest festival. And we’ll be there when they rock the Rock Boat cruise at the end of this month. The band expects to release their new LP sometime this year, but meanwhile they have a new single called “Further On,” available on iTunes. See the video for their song “Shake, Shake, Shake” after the jump, and click here to listen to some more Bronze Radio Return on OurStage.
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