A piece published today on BDCWire profiles a Massachusetts musician named Matt Farley, who has invented a one-man niche industry. Farley creates click-bait songs to load onto iTunes and streaming services like Spotify by using names of artists, celebrities, movies, and common search terms (“How to ask a girl to the prom,” for instance). The curiosity clicks that these songs have received earned Farley $23k last year.
Author Ryan Walsh interviewed Farley and found a very honest and open subject. Audio clips are included in the piece, including some from Farley’s older, more serious musical efforts, and Walsh speculates that this new career as a song spammer might have something to do with the personal frustrations so common to being an unknown musician.
It’s some interesting stuff, especially in these days when musicians are struggling more and more to figure out how to make a buck.