“Coors Light Search for The Coldest” finalists have already faced some stiff competition but this doesn’t mean they’re done yet, folks. After duking it out against hundreds of other OurStage competitors, MC’s from four hip hop acts—one from each region of the competition—will battle against one another to earn the chance to open for PacDiv and N.E.R.D. at the ESSENCE® Music Festival, and earn the title of “Coldest” MC in the country!
Before the festival, the winners get a chance to open for PacDiv and N.E.R.D. in three cities across the US. The victors in the Midwest and West Channels will get to meet in person, before the final face off, when they perform together in Baltimore on May 31st! Straight out of Chicago, rapper Billa Camp wowed OurStage listeners and the competition judges across the heartland with his funky, dirty track “California”, securing his win in the “Search for the Coldest” Midwest Channel. Rap-rockers Eclectic Approach bring the good-time vibes with the party jam “Cool” which garnered enough love to be crowned the winner of the “Search for the Coldest” West Channel.
Their Baltimore performances will be filmed and the footage will be hosted on OurStage and searchforthecoldest.com alongside the video performance of South Channel winner PyInfamous and OMG, the winner of the North Channel. Fans will then be able to vote for their favorite performance and decide, once and for all, who the “Coldest” MC really is. Congratulations once again to Billa Camp and Eclectic Approach—good luck at the show!