Twitter has become a breeding ground for self-absorbed celebrities. They can tweet about anything that happens to cross their minds, and hundreds of thousands of followers will read it—regardless if anyone really cares. Whether insightful or inane, some celebrities can’t be limited to just 140 characters. And some fans want more that just the occasional SMS update. For example, diehard Kanye West fans are often wondering “What is Kanye eating for breakfast today? He must eat like a champion!” and “What’s Kanye’s exercise routine like? I really need to do some work on my abs.”
Don't act like you didn't know we were watching
Well, fear not Kanye fans! Ad agency GlobalHue has just announced a new service called Voyr, where fans will be able to pay a monthly fee to get a behind-the-scenes subscription to their favorite celebrities. And who’s the first celebrity who agreed to get involved in Voyr? You guessed it, Mr. West. That’s right, for $4.99 a month, you can get access to webcasts of the Watch The Throne tour, videos of his exercise routine, what he’s eating—and instructional video on how to make it from his personal chef, videos of concert rehearsals, an animated series called Runaway, a documentary about Kanye appropriately titled Me and much more.
Yes, you read that correctly. For five dollars a month, you can have the privilege of watching Kanye West do mundane tasks like working out and eating food. Now, if you’ve heard Kanye’s latest on-stage rant, you know that all Kanye wants to do is be loved by the people. And a lot of people do love you, Kanye. But we love you for the great music you make, not for the ridiculous rants, award show interruptions and ego-maniacal moves like this. These are the kinds of things that make people think you are an antihero. No one wants to pay money to see you go to the gym, take a nap and then eat a 100 dollar steak. Or maybe they do? With other big name celebrities like Oprah and Elton John being rumored to partner with Voyr, maybe the market for virtual celebrity stalking is growing. Considering all the bodyguards and security you see celebrities with today, the whole concept seems a little strange. Most celebrities are trying to avoid paparazzi and adoring fans when they go out in public, so inviting total strangers to watch what you’re doing everyday doesn’t really make sense. Don’t they want to keep their personal life private and separate from their work? I guess some people want to make themselves into a brand rather than an artist. Voyr doesn’t launch until September 15th, so we’ll have to wait until then to see how it all plays out.