Ever wonder why certain bands are signed and others are overlooked? Besides having “some” musical talent that can produce marketable music, most likely their name and look had something to do with it. The unfortunate truth is that nowadays many labels don’t look for groundbreaking sound anymore (remember the ’70s and ’80s anyone?). Instead labels seek out a marketable group that has not only a good sound but also a good look — like anyone looking for the perfect date, they want the whole package!
This week we’ll visit different ways to create an overall look for your group, how to get a great press photo, as well as developing a persona.
As always, research different artists in your genre as well as different stores that cater to your “style” of music — urban outfitters for those of you in the indie rock scene, karma loop for those of you in the pop/hip hop scene, etc. If you want to make an impact with your look, try and get yourself ahead of the curve by getting ideas of what “the next big thing” may be. For instance, a band that really brought forth the skinny jean, blank t-shirt look back in 2003/2004 was NJ screamo/rock band Thursday. It was different enough to catch attention of large labels and high up execs — the “uniform” look has always been given a thumbs-up from the record industry, but it should be revamped to fit personal tastes. You have to be comfortable in your own skin, as well as the clothes that cover it up.