To be clear, this is not really about Beyoncé’s new album. It’s not about her incorporation of Chimamanda Ngozi Adichie‘s feminist TED Talk on the track “Flawless.” It’s not about her anti-marketing strategy. And it’s definitely not about judging whether the music is “overrated” or not.
Because beyond any of the numerous aspects of the album’s production that Beyoncé had under her control – the probably insane non-disclosure agreements regarding the album’s release, the video treatments, the feminist lyrics, the genre-spanning production – what is just as fascinating about the new album are Beyoncé’s fans reactions to it, and the repeated hyperbole that they use when they talk about her, especially in contrast to their own lives.
It isn’t news to anybody that Beyoncé’s fans elevate her to the level of royalty, and, most of the time, to the level of a goddess. It’s become just as commonplace for the casual fan to refer to Beyoncé as “Queen Bey” as it has for some of the press’ most respected music critics. But if you comb through enough tweets and status updates about Beyoncé, you’ll see another interesting trend: that, in their veneration, her fans repeatedly tend to openly highlight their own supposed personal insignificance and lack of achievement to the pop queen’s grandiose accomplishments.
Here are some anonymous Beyoncé-related samples from the recent Twitter archives:
“I can barely make my bed in the morning. @beyonce is on a world tour and puts out an album and a shit ton of videos. what am i doing?”
“Beyoncé made more money in the past hour than I have in my whole life.”
“I don’t want to sound like a crazy stan, but listening to Beyonce’s new album is why we were put on this earth”
“Let it sink in that 2-year-old Blue Ivy Carter already has a verse on a Beyonce song, once again proving she is more powerful than us all.”
A recent Buzzfeed review of Beyonce’s new album takes a cursory stab at dissecting this phenomenon: “Even casual fans approach her as a sort of deity, in large part because thinking of her as a superhuman being is part of what makes her music and performances so much fun.”
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