Iron Maiden may have stumbled onto a goldmine by taking advantage of music piracy. Pairing with analytic company Musicmetric to determine where their music is being pirated from, the band has taken to outlining tour dates in those areas to increase ticket sales. While the U.K. and U.S. markets are predictably high for piracy, there has also been a large spike in South American piracy for the band, particularly in Brazil. As it turns out, a large number of the band’s followers on Twitter are also from that region.
Gregory Mead, CEO and co-founder of Musicmetric explains, ”With their constant touring, [the] report suggests Maiden have been rather successful in turning free file-sharing into fee-paying fans. This is clear proof that taking a global approach to live touring can pay off, and that having the data to track where your fan bases lie will become ever more vital.”
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