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Day 2: Future of Music Coalition’s Policy Summit 2010

The second day of The Future of Music Coalition’s Policy Summit covered a ton of topics for musicians and music entrepreneurs alike. On paper, some of the sessions may have seemed unrelated, but it was great to see how it all wove together by the end.

Rocco Landesman, the Chairman of the National Endowment for the Arts and a powerhouse Broadway producer—who pleased many in the art world when he took on the new role—gave a terrific keynote speech about the value of arts in both the cultural and economic communities.

Landesman’s talk was followed by a closer look at the spread of broadband to rural communities, housing for artists and opportunities for musicians to perform overseas as part of cultural programs organized by the US Department of State. The session featured presentations from Jonathan Adelstein (Administrator, Rural Utility Service, US Department of Agriculture), Maura Pally (Deputy Assistant Secretary of State for Professional and Cultural Exchanges, US Department of State, Bureau of Education and Cultural Affairs) and Ron Sims (Deputy Secretary, US Department of Housing and Urban Development) and a subsequent conversation with attendees at the summit. The session helped explain why the current administration’s support of broadband expansion into rural areas matters to musicians (more online reach, more potential fans), cultural exchange programs (reaching new audiences while traveling the world and representing the US as peaceful musical representatives) and affordable housing (recognizing that not all musicians or artists can afford fair market prices—even if neighborhoods often like to tout their artistic population). The session helped connect the dots about why we, as citizens, need to be support public servants and representatives who understand the value of the arts in our greater culture. Subsequent conversation featured some fascinating stories (that would make any musician jealous) from Amy Blackman, the manager of Ozomatli, about the joys and challenges of their trips overseas to Asia and Africa.

The FMC is all about creating a “middle class of musicians” that is more sustainable. In continuing the thread of “musicians running themselves as a small business,” sessions covered subjects like managing and understanding all the data available now for anyone who has a web site or manages their presence on third party sites. This particular panel included Danah Boyd, the Senior Researcher at Microsoft Research; Eric Garland, Founder/CEO at BigChampagne Media Measurement (a new media and data measurement site) and musicians Erin McKeown and Tim Quirk.

In “Who’s Your Ticket Master Now? The Magical Mashup Between Live Music and Social Networks,” attendees learned how quickly Ticket Master—and its service fees—is being out-maneuvered by web ticket start-ups like Ticketweb, Ticketfly and Tickets.com. There was also talk of an interesting idea from Australia called Posse, where musicians and venues can utilize fans to help sell tickets and receive a commission. The session included Ian Hogarth, co-founder and CEO of Songkick, a free service where you can track bands who are coming to your town. One of the most interesting comments came from Donna Westmoreland, the COO of Washington, DC’s 9:30 club about how many of their concerts are selling out simply by being announced to their email subscribers, reducing their need for additional advertising or marketing.

The latter part of the day included two interviews and conversations. First was Kara Swisher of All Things Digital speaking with Tim Westergren, Founder and Chief Strategy Officer of  Pandora about his company’s strategy and where people will likely be using the service in the near future—from desktops to laptops, iPhones and Android, to iPad and tablets to cars and seemingly everywhere in between. Westergren laid out the company’s plans more as an advertiser-funded model than any other source, and acknowledged that the platform’s success.  According to a third-party study, the site simply helps sell more recorded music—43% of users bought more music after they used Pandora while only 1% bought less music, which is a great stat for those who assume online music is cannibalizing other music revenue sources.

The second conversation was a great reality check amid all of this digital change. Greg Kot, music critic at The Chicago Tribune and co-host of Sound Opinions interviewed T. Bone Burnett, the musician, composer and producer who has worked with Bob Dylan, Robert Plant, Alison Krauss, Sam Phillips, John Mellencamp and many more. Burnett, as a consummate audio producer, is weary about how online delivery of music has greatly degraded the quality and experience of the music we consume and provided a great reminder that the most important thing in being a musician is to make great music‚ to aim there first and let the marketing be secondary as you make great art. You can read more about the interview from Kot’s page in The Chicago Tribune.

Learn more about the Future of Music Coalition’s 2010 Policy Summit speakers. Find more links and follow us live at The Future of Music Coalition’s Summit 2010. Search the hashtag #fmc10 to read up on this and more.

Q&A With Ozomatli

The US State Department has been sending musicians overseas as musical ambassadors of culture, peace and acceptance for decades. Over the years, the ranks have included famous jazz musicians like Dizzy Gillespie and Miles Davis. In this spirit, they’ve selected a new artist to represent this cause over the past couple of years. Our current ambassadors are none other than Ozomatli. This diverse and enthusiastic group covers such a wide variety of genres that it’s no surprise that they’ve been selected to represent our country. Their music encompasses Latin, Salsa, hip hop, rock, funk, blues and even jazz. Having begun in Los Angeles, it seems only fitting that their genres are as far-reaching as each member’s background. They’ve palyed in orchestra’s, hip hop groups, Latin fusion acts, and their current drummer Mario Calirewas even the previous drummer for the Wallflowers. OurStage wanted to dig a little deeper. So, we sat down with saxophone/clarinet/keys player Ulises Bella, who gave us the inside scoop about their touring and their music.
OS: You all come from diverse backgrounds (Latin, hip hop, salsa, funk and rock). How did you meet and how did the current lineup come about?
UB: The genesis of the band was in a community culture space in Downtown LA called the Peace and Justice Center. It was at this center that we all started playing parties to help raise money for any and all costs for the building. There are 6 of us who were there from the beginning and continue to be in Ozo.
OS: You guys played a bunch of shows with the Boston Pops earlier this year. How difficult was it to to incorporate orchestral instrumentation into your song arrangements?
UB: Thankfully we had an amazing arranger to help us with writing out the parts for the orchestra. Also being that a couple of us played in orchestras, we realize the caliber of musicianship involved.
OS: What was it like to look out and see a Symphony Hall audience out of their seats and dancing?
UB: It was amazing…being that we’re not the usual standard fair for an orchestra setting and for it to get the reaction the way we did was out this world!
OS: How did you guys end up being chosen as US Peace Ambassadors?
UB: After a NPR interview, we were contacted to see if we’d be interested in being cultural ambassadors. After much debate internally we decided that the opportunity was extremely valuable.
OS: What is it like representing your country and promoting peace through your music on government funded tours?
UB: Even though we are representing, we don’t go to these places as apologists to anything involving the foreign policy. We’re there to create a human connection through art that goes beyond the walls of division society creates.
OS: You’ve made such a mark on society that you’ve even had a holiday created in your name in Los Angeles. What was this like and how should we celebrate “Ozomatli Day”?
UB: It was crazy…we got kids and schools involved by having them all come up with there own unique interpretation of an Ozomatli song. Then at the end of the show, we had a super jam with everbody!!!! Even the mayor came through to say a few words! How you celebrate Ozomatli Day…give love and dance all day!
OS: The upbeat “Malagasy Shock” off your new album Fire Away is about an accident on tour concerning your guitarist/singer Raul Pacheco. Can you tell us more about what happened and the message you’d like the listener to take away from the song?
UB: Basically in the first minute of the first song playing in the capital of Madagascar, Raul’s guitar and microphone connected the loop of electricity for the whole stage. Being that the stage was not properly grounded, over 240 volts seared through his body making it seem that he was dancing wildly. He collapsed and was sent to the hospital. This life threatening experience gave cause for “Malagasy Shock” to carpe diem and “move your feet or you will die”!!!
OS: Having such an eclectic set of festival dates this summer, was there one in particular that the band enjoyed the most?
UB: We just got back recently from doing the Fuji Rock Festival in Japan. For sure one of the Top 5 music festivals of the world!!! The band had two amazing gigs there and got to see MGMT, Massive Attack, Atoms for Peace, Buffalo Daughter and a crazy funk band from Japan called Mountain Mocha Kilimanjaro that could school fools back in the States.

Check out the rest of the band’s festival/touring schedule into this fall!

9/17 – CSU Chico,  Chico, CA

9/19 - KCRW World Festival- Viva Mexico!, Hollywood, CA

9/26 – San Jose Mariachi and Mexican Heritage Festival, San Jose, CA

10/1 - Memorial Hall, Chapel Hill, NC

10/9 – Austin City Limits, Austin, TX

 


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