There are so many music videos out there these days that it has become a real challenge to come up with something original. No matter how great the director and how great the song, there are only so many styles, so many angles to take, and so many effects to edit in later. All this can leave a band asking, “How can we create something unique and interesting to visually accompany our song?”
Pomplamoose has an answer.
Their video for the song “Hail Mary” has been doing well in the Pop Music Video channel all month. It isn’t your average video; they call it a VideoSong. It’s not quite a “live performance,” though it is made up of elements that are entirely recorded live. According to the video’s description:
A VideoSong is a new Medium with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds).
The band is comprised of Jack Conte and Nataly Dawn and is based in Corte Madera, California. Both are multi-instrumentalists who enjoy making music on their own and have come together to form Pomplamoose, which is a creative misspelling of pamplemousse, the French word for grapefruit. Whether there’s meaning behind that or not, it doesn’t really matter. The name is an appropriate title for a fun band with fun music and videos.
Generation Y (a.k.a. Echo Boomers) brought forth many new platforms of social networking with advancements in communications, media and digital technologies. As the world changes around us, music dramatically progresses with the births of new genres, new marketing strategies and, of course, the popularity of music videos. British synthpop/new wave group, “The Buggles” were right on the money when they recorded their debut single “Video Killed the Radio Star” in 1979. For the past few months music videos have been a hot subject for many of my friends in the industry. There’s speculation that many artists who are able to put together a professional-looking music video have a better chance to become noticed. But before we go into a long discussion about this (which will be a Generation DIY topic in the near future), here’s a list of music videos I found on OurStage that cover all the criteria I look for in a solid rock music video. Without further ado, this week’s OurStage iRock artist music videos!
