So you’ve been making an impression on the local scene— perhaps even the tri-state area—but as all Generation DIYers do, you still want more! You have a CD, merchandise, a pretty full touring schedule but still lack that national recognition. What’s the next step? Well, this week’s “Generation DIY” ventures into sponsorships and how you can get behind a company to not only gain some national fame but also spread the word on your favorite brand. With that being said, let’s roll up our sleeves and get down to the nitty gritty.
First off, let’s define and make sure that we all know the difference between a sponsorship and an endorsement. Sponsor: a person who vouches or is responsible for a person or thing. Endorse: to approve or back openly. NOW, the difference between the two is that a company SPONSORS YOU and you ENDORSE their PRODUCT/BRAND. Remember, a company won’t endorse you—they sponsor you in order to sell more products through your fanbase.
As a fellow musician, I suggest the first thing each of you looking to endorse a product should do is find a brand that you personally love and can stand behind. A positive connection to a product will definitely show through when you spread the word whether you’re on stage, in a commercial ad or networking online. So ask yourself, what brands do you use for strings, drum heads, sticks, guitar picks, etc. Once you can narrow down the equipment that you love using, and will continue to use throughout the years, then you can begin thinking about inquiring about a sponsorships. For instance, I use Fender for electric guitars and Takamine for acoustic, as well as Ernie Ball strings. Since I have used these brands for many years, I can get behind these companies and suggest their products to fellow musicians who are in the market for something new. When a company considers sponsoring an artist, one question they always ask is , “Can the artist sell more units for us?” If the answer is “Yes” then you are well on your way.
Continue reading ‘Generation DIY: Sponsorships For The Hip’