Tag Archive for Marketplace News

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Marketplace News: New England Americana Festival Followup

The OurStage Marketplace is temporarily closed for a site overhaul. Marketplace will re-open when the new version is ready in early 2010. Watch this space for the latest news concerning the re-opening of the OurStage Marketplace.

This week in Marketplace News, we have a Marketplace success story. Continue Reading Marketplace News: New England Americana Festival Followup

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Marketplace News: Marketplace Tips – Email Followups

The OurStage Marketplace is temporarily closed for a site overhaul. Marketplace will re-open when the new version is ready in early 2010. Watch this space for the latest news concerning the re-opening of the OurStage Marketplace. In the meantime, Marketplace News will be offering artists advice on how to use the tools available on OurStage to secure opportunities and grow their fanbase.

An artist is booked to perform at a local venue. On the night of the gig, they show up on time, bring in some fans, play a great set and go home. But they’re not done yet. Savvy artists know the value of a followup email. After playing at a venue or working with a producer, photographer or any other industry professional, the artist should send an email indicating their gratitude for the opportunity, enjoyment of the experience and desire to work together again. This may seem like an insignificant detail, but an artist who is polite and easy to work with is much more likely to be asked back for a repeat performance than an artist with big talent and even bigger attitude. Remember, courtesy counts.

Be sure to tune in next week for more advice on how to get the most out of your OurStage experience.

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Marketplace News: Marketplace Tips – Picture Perfect

OSBlog02_Marketplace_MASTERThe OurStage Marketplace is temporarily closed for a site overhaul. Marketplace will re-open when the new version is ready in early 2010. Watch this space for the latest news concerning the re-opening of the OurStage Marketplace. In the meantime, Marketplace News will be offering artists advice on how to use the tools available on OurStage to secure opportunities and grow their fanbase.

The focus of this week’s Marketplace Tips is how bands represent themselves through the pictures they use on their profiles and EPKs. Continue Reading Marketplace News: Marketplace Tips – Picture Perfect

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Marketplace News: Live And Direct

OSBlog02_Marketplace_MASTERThe OurStage Marketplace is temporarily closed for a site overhaul. Marketplace will re-open when the new version is ready in early 2010. Watch this space for the latest news concerning the re-opening of the OurStage Marketplace. In the meantime, Marketplace News will be offering artists advice on how to use the tools available on OurStage to secure opportunities and grow their fanbase.

A talent buyer can get a sense of an artist’s sound from the music featured in their profile and EPK and pretty much guess what kind of music they make from their bio. But how does a talent buyer get a sense of how an artist’s performance will actually go? Any artist can sound slick on a recording thanks to studio magic. Performance is another thing all together.  Is the artist entertaining to watch or do they stare at their feet? How do audiences react to the artist? These are things that talent buyers consider before they book an act, and why including a live performance video in profiles and EPKs is so important.

A good live performance video should showcase the bands energy and interaction with the audience as well as each other. Sound quality is essential as well. While it is a given that audio on a live video won’t sound nearly as clean as anything recorded in a studio, the video shouldn’t sound like it was recorded in a wind tunnel, either. The video below of the Adam Ezra Group is a good example of what a live performance video should look like. Be sure to take notes!

Be sure to tune in next week for more advice on how to get the most out of your OurStage experience.

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Marketplace News: Marketplace Tips – Recommended If You Like…

OSBlog02_Marketplace_MASTERThe OurStage Marketplace is temporarily closed for a site overhaul. Marketplace will re-open when the new version is ready in early 2010. Watch this space for the latest news concerning the re-opening of the OurStage Marketplace. In the meantime, Marketplace News will be offering artists advice on how to use the tools available on OurStage to secure opportunities and grow their fanbase.

While no artist wants to be pigeon-holed into a certain genre or sound, including a “Recommended If You Like” (RIYL) section on artist profiles and EPKs can be a huge benefit. Continue Reading Marketplace News: Marketplace Tips – Recommended If You Like…

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