Forget cars, computers, and costly petrochemicals. These days, South Korea’s most famous export is pop star PSY, who has just set the Guinness World Record for the most liked YouTube video of all time. It only took a few weeks for the rapper/producer’s massive hit “Gagnam Style” to become a viral sensation with millions of hits, hundreds of parody videos, and, surprisingly, several workout routines. By nabbing the Guinness record, PSY’s colorful montage of explosions, invisible horse riding, and sketchy yoga voyeurism has outstripped former YouTube record holders Adele, Justin Bieber, and LMFAO. While “Gagnam Style” is generally regarded as a much–loved worldwide sensation, some have questioned its reproduction of negative Asian stereotypes in the West. Others are just comfortable with emphatically screaming “You know what I’m saying!” while sitting on the toilet in a public restroom.
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