Social media is incredibly powerful. In Egypt, Facebook was used to help topple a totalitarian regime. Flickr has been an effective tool for UK police in tracking down and apprehending looters during the recent riots. And here in America, Twitter’s primary function has been used to bring the ruckus. Electronic producer Kaskade accidentally incited a small riot in downtown Los Angeles with a single tweet. And we all saw what happened when rapper The Game grappled directly with the LAPD over the Internets.
Rapper Machine Gun Kelly must’ve been taking notes from Kaskade when he pulled off a mini-riot of his own, this one a flash mob of the Ohio-based rapper’s fans. Kelly wanted to do something a little special to mark his return to his beloved Cleveland. Over the course of a day’s worth of tweets, Kelly instructed his fans not to do anything until they heard “Cleveland” and to prepare for the event by wearing their best “#powerRAGER” outfits. You can see the flash mob in it’s entirety below.
So another flash mob in the books, guys. For his trouble, Kelly gets cuffed, slapped with a $230 fine and a ton of free publicity. It also allowed a young man who looks like this to come off as somewhat threatening.