Snoop has been a busy boy. Aside from promoting his super successful single, “Young, Wild & Free”, and working on the highly-anticipated film, Mac & Devin Go To High School with Wiz Khalifa, he’s also resurrecting the Dogg Pound as executive producer, headlining Coachella with Dr. Dre and launching a new brand in the meantime.
Snoop’s latest venture is Executive Branch, a new line of cigars that will be sold for $0.99 per pouch. If his latest arrest is any indication, something tells me these aren’t really for smoking tobacco. Still, the proud pothead was arrested this month in Texas, for possession of marijuana on his tour bus.
While the pot possession wasn’t so surprising, the location of the sniff-out was quite coincidental. His bus was stopped at a checkpoint in Sierra Blanca, the exact same spot where Willie Nelson was busted in 2010. Despite Snoop’s valid California pot prescription, Texas enforced their zero drug policy and cited Snoop on misdemeanor drug possession. If convicted, he could face up to six months in prison.
Legal woes aside, Snoop is riding high with the success of his recent collaboration with Wiz Khalifa. Their recent album, Mac + Devin Go To High School produced the platinum single, “Young, Wild & Free” and set tongues wagging about their upcoming feature film of the same title. Poised as this generation’s Cheech & Chong, the duo shows no signs of slowing down. Snoop seems to take pride in the big brother role he’s assumed in Khalifa’s career.
“My brother from another mother. Everything I loved he loved. It was like watching myself all over again just seeing a young Snoop Dogg all over again,” he said. “He had a lot of people in his hands and he was leading them in the right direction and I was just wanted to make sure that he knew that he was doing the right thing and to keep doing what he was doing. He continued to do it,” he said of Khalifa. Based on the enduring success of Khalifa’s brand, (he’s up for two GRAMMYs next month), Snoop’s done a good job as mentor.
He’s stepping into another advisory role, this time for Kurupt and Daz’s upcoming Dogg Pound release, a project he hasn’t worked on since his Death Row days. With Dr. Dre by his side, the two will executive produce the upcoming album, Alumni. In an interview with AllHipHop.com, Kurupt said the chemistry is definitely there. “Snoop is overseeing. We put the beats together, submit it to him [Dr. Dre] to let him know what we are working with and he comes and adds his flavor to it. It’s natural.”
The Dogg Pound project won’t be the last of Snoop and Dre’s collabs, as the two will be headlining both weekends of Coachella this year. While the jury is still out on whether Detox will ever see the light of day, the team up with Snoop is certainly a good sign. Realigning himself with Dre is sure to result in some classic throwbacks, and his continuing work with Khalifa solidifies his spot in the new hip hop market, Snoop may just have his best year yet.