According to NME, Spotify today launched a new ‘Play’ button that allows users to embed on other websites any track from the streaming service’s library. Users now have the opportunity to post a track of their choice online and stream it from Spotify. In addition to embedding tracks, users will also be able to offer up albums and playlists of their choice.
In partnership with a number of media outlets, Spotify aimed at getting the word out in a collaborative effort with online sources such as NME.com. NME editor Luke Lewis said: “We’ve been creating Spotify playlists to enhance our blog posts for some time now, but we’ve never been able to embed them within the page itself. So this is a really cool new feature. It means that, from now on, when users read our album/track reviews, list features, or new band recommendations, they’ll be able to stream the tracks instantly via Spotify, within NME.COM – without firing up the application, or opening a new window.”
In regards to the app’s launch, Gustav Söderström, Chief Product Officer at Spotify said: “We’re hugely excited to be launching the Spotify Play Button today, in partnership with the brightest and best sites on the web, such as NME. From today, the Spotify Play Button gives sites the ability to share access to any song, album or playlist through Spotify, creating a personalised soundtrack to their website or blog. Spotify is lighting up the internet with music.”
NME reports that Spotify was recently valued at over $3.5 billion. In addition, NME stated Sean Parker, co-founder of Napster and one of Spotify’s key investors, claimed the service will overtake iTunes in two years.