Three years ago I started a music blog covering local and national musicians, and aiming to showcase those with not only talent, but passion. Although at first the press releases came in slow and steady, they quickly became overwhelming. This is especially the case when you’re running a one or two person team, as many blogs are.
Though it might be easy to fall into the assumption that labels, magazines, blogs and radio stations are overstaffed and underworked, I’m here to tell you that for the most part, it isn’t true. Although it is true that most music industry professionals want to break the next big thing, they are often not only understaffed, but overworked, and sifting through hundreds of press releases a day can become not only tedious, but impossible.
That’s why making yours stand out is so important. It’s also why so many bands and companies hire PR professionals to handle their publicity. But for those on a budget (and really, who isn’t these days?) we’re here to help you craft your own PR campaign, with a few simple steps. Check them out after the jump. Continue reading ‘DIY Public Relations: What You Need To Know’