Blameshift’s steady rise to the upper strata of commercial music is the product of not just talent, but serious marketing mojo. First the band became road warriors, criss-crossing across the country in a bus fueled by corn oil and building a bi-coastal fan base. Those diehard fans allowed Blameshift to finance their first record through Kickstarter and release free downloads in exchange for a “like” on Facebook. Their strategy paid off, exposing their polished hard rock to new fans and sponsors, and netting them placement on The Real World and Call of Duty. Blameshift’s music is as heavy as it is catchy, driven by the siren song of Jenny Mann. Guitars chug and strike through mountains of distortion, drums are pummeled to within an inch of their life, and Mann’s voice pierces through it all. Start with “Ghost” or “Killing Me” for a dose of dark and fitful rock. If you like to dance through all the drama, we recommend the sinister, polyrhythmic rocker,“The Sirens Are Set.” “Are you ready?” Mann asks. “This could last forever.” Cool by us.