If you’ve been following the OurStage blog recently, you already know that digital music hasn’t taken over completely and that lots of people still buy compact discs. Where they buy their CDs is a whole different story. The options are seemingly endless: massive chain stores in the mall, small indie shops tucked into street corners, online retailers, department stores…
My Morning Jacket wants to make sure their fans keep frequenting the little guys, the independent record stores. On April 18th they’ll be taking part in Record Store Day and releasing their new EP exclusively to independent retail stores. The idea is to support independently owned and operated businesses around the country by giving them something special to offer.
The EP is Celebración De La Ciudad Natal, Spanish for “Celebration of the Native City.” The title is perfect for an EP that brings it all back home to the band’s hometown of Louisville, Kentucky. All seven songs were recorded live in Louisville last year; some at the popular Waterfront Park and some in-store at local record shop ear X-tacy.
~Tom Waits, taken from Record Store Day on Twitter
My Morning Jacket had this to say on Record Store Day:
“We are fortunate in our travels to get to see many wonderful things, but one of the most distressing things is the increasing “normalization” of the world and how all these places are starting to look the same – everywhere you look more and more towns are starting to be filled with the same gigantic corporations, and while some of these huge companies undoubtedly provide valuable services, it is so important that we realize that it is our local businesses and people (and natural landscapes, but that’s a different letter) that are what make different towns worth coming to… things you can only get in one place, made and sold by people who believe in what they are doing… people who are trying to keep good weirdness alive in this crazy dome.”